Avoid Getting Fired on Facebook

Human resources experts and recruitment agencies have been handing out quality recruiting advice by the boatload, making it freely available online for many years now. We seem to take heed of this advice during the interview process and when in ‘job hunting’ mode, but as soon as we have secured a job, somehow we seem [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 3

In a roundup of the 3-part blog series, below are the final points to consider when seeking to outsource your social media project.
8. Others cite this person’s / agency’s work
In the same way that citations in peer reviewed academic journals are used as a measure of credibility and expertise in the academic world, individuals or [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 2

This is the second part a 3-piece blog series that tackles the topic of outsourcing your social media efforts to an agency or social media consultant. To start at the beginning, jump to Part 1.

4. Are you paying the agency to learn on your buck?
The temptation to throw in another service offering when social [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 1

As social media sweeps over the world of Internet marketing and changes the way in which companies manage their brands, so enters a rising wave of social media ‘mavens’, ‘gurus’ and ‘evangelists’ to take your money… and hopefully in the process take your brand to the next level of online exposure.
Given you’ve made the business [...]

Putting the Leash on Social Media

A topic growing in controversy is that of how freely employees can express themselves on social media at the risk of losing their job or not being hired at all.
A Wall Street Journal Blog post reports that the majority of business executives believe that they have the right to know what their employees are doing [...]

‘Putting Out’ to ‘Score’ on Social Media

A recent post on Mashable “Do you pass the social media recruitment test” attempts to develop a case for utilising a candidate’s social media footprint to determine their eligibility for the applied role.
The post asserts that if you do not have an expanded and publicly available ‘social media footprint’ you are at a serious disadvantage [...]