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	<title>SEM Street Cred &#187; SEO Standards</title>
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	<link>http://semstreetcred.com</link>
	<description>An Objective Perspective</description>
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		<title>A New SEMPO in 2011</title>
		<link>http://semstreetcred.com/2011/04/a-new-sempo-in-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-new-sempo-in-2011</link>
		<comments>http://semstreetcred.com/2011/04/a-new-sempo-in-2011/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 05:38:09 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEMPO]]></category>
		<category><![CDATA[SEO Standards]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1662</guid>
		<description><![CDATA[Can SEMPO be to Paid Search and SEO what WAA (Web Analytics Association) is to Analytics? Perhaps that is a loaded question but SEMPO is certainly trying! With a new website launched in 2011 and a reduced membership rate of &#8230; <a href="http://semstreetcred.com/2011/04/a-new-sempo-in-2011/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Oh, That&#8217;s Right, We Don&#8217;t Need SEO Standards</title>
		<link>http://semstreetcred.com/2009/08/oh-thats-right-we-dont-need-seo-standards/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=oh-thats-right-we-dont-need-seo-standards</link>
		<comments>http://semstreetcred.com/2009/08/oh-thats-right-we-dont-need-seo-standards/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 19:55:16 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEO Standards]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=897</guid>
		<description><![CDATA[What is SEO? “Suppose it&#8217;s got something to do with when doing a search, getting the most and best hits back, i.e. no crap.” “A practise that improves performance and relevance of result sets for search engines. Never heard of &#8230; <a href="http://semstreetcred.com/2009/08/oh-thats-right-we-dont-need-seo-standards/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How Accountable is Your SEO Agency?</title>
		<link>http://semstreetcred.com/2009/07/how-accountable-is-your-seo-agency/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-accountable-is-your-seo-agency</link>
		<comments>http://semstreetcred.com/2009/07/how-accountable-is-your-seo-agency/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 23:24:32 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEO Standards]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=822</guid>
		<description><![CDATA[Most SEO companies still talk about rankings as the first measure of SEO success, but is this really the best measure of their clients’ success? Surely, clients would rather receive a monthly report that highlights the ROAS (Return on Advertising &#8230; <a href="http://semstreetcred.com/2009/07/how-accountable-is-your-seo-agency/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Talking Standards at SEM Scholarship Contest 2009</title>
		<link>http://semstreetcred.com/2009/06/talking-standards-at-sem-scholarship-2009/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=talking-standards-at-sem-scholarship-2009</link>
		<comments>http://semstreetcred.com/2009/06/talking-standards-at-sem-scholarship-2009/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 00:04:15 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEO Standards]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=574</guid>
		<description><![CDATA[This year I have decided to add my voice to the writers who have come before me and put forward a piece in the SEM Scholarship contest which is now in its 4th year! On Thursday, the first round of &#8230; <a href="http://semstreetcred.com/2009/06/talking-standards-at-sem-scholarship-2009/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Striking Out WITHOUT SEO Standards</title>
		<link>http://semstreetcred.com/2009/05/striking-out-without-seo-standards/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=striking-out-without-seo-standards</link>
		<comments>http://semstreetcred.com/2009/05/striking-out-without-seo-standards/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:40:04 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEO Standards]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=403</guid>
		<description><![CDATA[A strong prospect calls your Search Engine Marketing agency and as a Business Development Executive, you take the call. The client asks you what the difference is between SEM and SEO. He also enquires what the most important on-page elements &#8230; <a href="http://semstreetcred.com/2009/05/striking-out-without-seo-standards/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rational Expectations in the Search Industry</title>
		<link>http://semstreetcred.com/2009/05/rational-expectations-in-the-search-industry/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rational-expectations-in-the-search-industry</link>
		<comments>http://semstreetcred.com/2009/05/rational-expectations-in-the-search-industry/#comments</comments>
		<pubDate>Fri, 08 May 2009 00:12:47 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEO Standards]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=367</guid>
		<description><![CDATA[The theory of rational expectations is considered an economic school of thought; which is also regarded as a ubiquitous modelling technique that is used widely throughout economics and can be more broadly applied to other fields. Rational expectations describe the &#8230; <a href="http://semstreetcred.com/2009/05/rational-expectations-in-the-search-industry/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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