Oh, That’s Right, We Don’t Need SEO Standards

What is SEO?
“Suppose it’s got something to do with when doing a search, getting the most and best hits back, i.e. no crap.”
“A practise that improves performance and relevance of result sets for search engines. Never heard of it as a service.”
“No understanding at all…is it something that makes Google work better?”
“My guess is that [...]

How Accountable is Your SEO Agency?

Most SEO companies still talk about rankings as the first measure of SEO success, but is this really the best measure of their clients’ success?
Surely, clients would rather receive a monthly report that highlights the ROAS (Return on Advertising Spend) of the SEO investment, instead of a ranking report with arrows pointing out whether organic [...]

Talking Standards at SEM Scholarship Contest 2009

This year I have decided to add my voice to the writers who have come before me and put forward a piece in the SEM Scholarship contest which is now in its 4th year!
On Thursday, the first round of entries were posted so the excitement of the competition begins!
My piece, Oh, That’s Right, We Don’t [...]

Striking Out WITHOUT SEO Standards

A strong prospect calls your Search Engine Marketing agency and as a Business Development Executive, you take the call. The client asks you what the difference is between SEM and SEO. He also enquires what the most important on-page elements of an SEO campaign are. After you have answered, the prospect responds that of the [...]

Rational Expectations in the Search Industry

The theory of rational expectations is considered an economic school of thought; which is also regarded as a ubiquitous modelling technique that is used widely throughout economics and can be more broadly applied to other fields.
Rational expectations describe the many economic situations in which the outcome depends partly on what people expect to happen.
People abandon [...]