SEMPO Needs to Get Sexy

When I started in the search engine marketing game I put SEMPO on a pedestal because some of the industry’s greats were behind the organisation, from Kevin Lee to Bruce Clay and Gord Hotchkiss, to name a few. To young search marketers these are the rock stars of the industry, they were there in the [...]

SEMPO – From Greatness to Mediocrity?

Did you know that within the search marketing industry, there exists a professional non-profit organization built to provide a foundation for industry growth through fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing?
No? Well, there is: SEMPO – Search Engine Marketing Professional Organization.
Maybe [...]