Search Marketers – Too Generalist?

In the last few years the online marketing field has grown to become more sophisticated, in line with the increasing demands of more knowledgeable clients and the constant evolution of the search industry. They say that the only constant in search is change’. They are right. A few years ago, it was more than feasible [...]

Breaking the Search Marketing Silo

In 1886 John Wanamaker coined the phrase that would define traditional marketing:

“I know that 50% of my advertising is wasted…
…I just don’t know which half!”
Then in 2000, search marketing made its official debut with the launch of Google AdWords. This redefined the marketing game, as Pay-per-Click (PPC) gave rise to a measurable form of consumer-initiated [...]

With Social Media The Truth Comes Out

It must be said that the travel and accommodation industry are probably looking at social media and thinking of their business counterparts: ‘You poor bastards, you never stood a chance!’ The truth of the matter is that TripAdvisor has been providing user generated travel reviews since 2000, making the travel industry veterans in the business [...]

5 Quality SEO/SEM Glossaries

It is useful to have a few SEM glossary resources on hand, for those evasive jargon terms that search marketers gleefully utilise in their conversations, blogs and proposals.
The following glossaries cover a comprehensive list of SEO & SEM terms and jargon used in the online marketing industry. These glossaries are from established industry resources and [...]