10 Comprehensive Tips to Evaluate Social Media Agencies – Part 3

In a roundup of the 3-part blog series, below are the final points to consider when seeking to outsource your social media project.
8. Others cite this person’s / agency’s work
In the same way that citations in peer reviewed academic journals are used as a measure of credibility and expertise in the academic world, individuals or [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 2

This is the second part a 3-piece blog series that tackles the topic of outsourcing your social media efforts to an agency or social media consultant. To start at the beginning, jump to Part 1.

4. Are you paying the agency to learn on your buck?
The temptation to throw in another service offering when social [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 1

As social media sweeps over the world of Internet marketing and changes the way in which companies manage their brands, so enters a rising wave of social media ‘mavens’, ‘gurus’ and ‘evangelists’ to take your money… and hopefully in the process take your brand to the next level of online exposure.
Given you’ve made the business [...]