How Accountable is Your SEO Agency?

Most SEO companies still talk about rankings as the first measure of SEO success, but is this really the best measure of their clients’ success?
Surely, clients would rather receive a monthly report that highlights the ROAS (Return on Advertising Spend) of the SEO investment, instead of a ranking report with arrows pointing out whether organic [...]

Guarantees in SEO – 100% Hocus Pocus?

An interesting commenter dialogue discussing ‘SEO guarantees’ took place on my Marketing Pilgrim guest post. An innocent comment supporting the article’s take on the vast array of grandiose guarantees and claims made in the SEO industry, led to a debate on ‘SEO ranking guarantees’ vs. guarantees based on ‘performance based pricing’.
There is a clear difference [...]

SEO Strategies That Will Burn You – Part 2

In Part 1 we discussed the redundancy of search engine submission and the risk of buying into guaranteed search engine optimization results. This week we are going to focus on a few other SEO strategy warning signs.
3. You’re going to do ALL THAT, for how much?
As the saying goes, if it sounds too good to [...]

SEO Strategies That Will Burn You – Part 1

There are many ways to skin the SEO cat, because there exist a significant number of factors that affect how the SEO strategy will be approached, they include:
•    Competitiveness of the industry in which the given business operates
•    Infrastructure on which the site is built, i.e.: dynamic database vs. static site
•    Trust and authority of [...]