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	<title>SEM Street Cred &#187; Search Engine Marketing</title>
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	<link>http://semstreetcred.com</link>
	<description>An Objective Perspective</description>
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		<title>Search Engine Marketing: The Value Conundrum</title>
		<link>http://semstreetcred.com/2010/08/search-engine-marketing-the-value-conundrum/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-engine-marketing-the-value-conundrum</link>
		<comments>http://semstreetcred.com/2010/08/search-engine-marketing-the-value-conundrum/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 15:34:43 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1598</guid>
		<description><![CDATA[Attorneys are notorious for the high billable hourly rate charged to clients. A number of factors come into play to determine the exact rate, from the size of the firm, to experience, reputation and demand for the lawyer in question. &#8230; <a href="http://semstreetcred.com/2010/08/search-engine-marketing-the-value-conundrum/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>PPC Branded Sales Down?</title>
		<link>http://semstreetcred.com/2009/10/ppc-branded-sales-down/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ppc-branded-sales-down</link>
		<comments>http://semstreetcred.com/2009/10/ppc-branded-sales-down/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 05:51:03 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1177</guid>
		<description><![CDATA[PPC driven year-over-year branded sales are down – so the first natural recourse is to find someone to blame. Logical deduction would have it that it is the fault of whoever is managing the PPC campaign, because surely, if the &#8230; <a href="http://semstreetcred.com/2009/10/ppc-branded-sales-down/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Search Marketers &#8211; Too Generalist?</title>
		<link>http://semstreetcred.com/2009/10/search-marketers-too-generalist/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-marketers-too-generalist</link>
		<comments>http://semstreetcred.com/2009/10/search-marketers-too-generalist/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 19:10:23 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1166</guid>
		<description><![CDATA[In the last few years the online marketing field has grown to become more sophisticated, in line with the increasing demands of more knowledgeable clients and the constant evolution of the search industry. They say that the only constant in &#8230; <a href="http://semstreetcred.com/2009/10/search-marketers-too-generalist/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Breaking the Search Marketing Silo</title>
		<link>http://semstreetcred.com/2009/09/breaking-the-search-marketing-silo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=breaking-the-search-marketing-silo</link>
		<comments>http://semstreetcred.com/2009/09/breaking-the-search-marketing-silo/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 14:52:13 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1091</guid>
		<description><![CDATA[In 1886 John Wanamaker coined the phrase that would define traditional marketing: &#8220;I know that 50% of my advertising is wasted&#8230; &#8230;I just don&#8217;t know which half!&#8221; Then in 2000, search marketing made its official debut with the launch of &#8230; <a href="http://semstreetcred.com/2009/09/breaking-the-search-marketing-silo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>5 Quality SEO/SEM Glossaries</title>
		<link>http://semstreetcred.com/2009/04/5-quality-seosem-glossaries/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-quality-seosem-glossaries</link>
		<comments>http://semstreetcred.com/2009/04/5-quality-seosem-glossaries/#comments</comments>
		<pubDate>Fri, 01 May 2009 00:29:45 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=346</guid>
		<description><![CDATA[It is useful to have a few SEM glossary resources on hand, for those evasive jargon terms that search marketers gleefully utilise in their conversations, blogs and proposals. The following glossaries cover a comprehensive list of SEO &#38; SEM terms &#8230; <a href="http://semstreetcred.com/2009/04/5-quality-seosem-glossaries/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>An Introduction</title>
		<link>http://semstreetcred.com/2009/03/an-introduction/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-introduction</link>
		<comments>http://semstreetcred.com/2009/03/an-introduction/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 18:13:02 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=3</guid>
		<description><![CDATA[Search Engine Marketing (SEM) is a discipline that is often shrouded in confusion as traditional marketers and business owners are overwhelmed by industry jargon, false promises, unrealistic expectations and disgraceful service experiences that serve only to stigmatise the SEM industry. &#8230; <a href="http://semstreetcred.com/2009/03/an-introduction/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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