7 Ways to Build an Integrated Search Marketing Team – Part II

Part I introduced the notion that SEM teams do not always speak the same language and in fact sometimes operate in silos more than they work as a team. In Part II we focus on 4 more ways in which a search marketing team can become more unified. There are no hard rules to achieve [...]

7 Ways to Build an Integrated Search Marketing Team – Part I

The search marketing industry itself is still very young, with ‘veterans’ having 10 – 15 years of experience the timeline of the SEM world closely mimics that of search engine creation, growth and expansion. Up to a few years ago, two years of experience in the SEM industry was regarded as significant while in [...]

Narcissism Reigns in 2009

Our lives are now deeply entrenched in the online world, with the proliferation of smart phones, laptops and Wi-Fi access at our fingertips it is nowadays rare not to be connected. These days, the irony is that if you want to escape from all this connectivity you actually have to make a concerted effort to [...]

SEO Staff Turnover Rate Harms Clients

‘How high is your SEO staff turnover rate?’ – It may not be something that everyone would think to ask a potential SEO firm, but perhaps it should be one of the first questions posed when commissioning SEO services.
If a company has a high turnover rate, this has serious implications for both the client as [...]

An Introduction

Search Engine Marketing (SEM) is a discipline that is often shrouded in confusion as traditional marketers and business owners are overwhelmed by industry jargon, false promises, unrealistic expectations and disgraceful service experiences that serve only to stigmatise the SEM industry.
It appears that within the SEM industry there lingers a distinct lack of street cred.
In the [...]