PPC Branded Sales Down?

PPC driven year-over-year branded sales are down – so the first natural recourse is to find someone to blame. Logical deduction would have it that it is the fault of whoever is managing the PPC campaign, because surely, if the PPC campaign was driving strong branded sales last year, well then, what has changed [...]

Search Marketers – Too Generalist?

In the last few years the online marketing field has grown to become more sophisticated, in line with the increasing demands of more knowledgeable clients and the constant evolution of the search industry. They say that the only constant in search is change’. They are right. A few years ago, it was more than feasible [...]

Breaking the Search Marketing Silo

In 1886 John Wanamaker coined the phrase that would define traditional marketing:

“I know that 50% of my advertising is wasted…
…I just don’t know which half!”
Then in 2000, search marketing made its official debut with the launch of Google AdWords. This redefined the marketing game, as Pay-per-Click (PPC) gave rise to a measurable form of consumer-initiated [...]

5 Quality SEO/SEM Glossaries

It is useful to have a few SEM glossary resources on hand, for those evasive jargon terms that search marketers gleefully utilise in their conversations, blogs and proposals.
The following glossaries cover a comprehensive list of SEO & SEM terms and jargon used in the online marketing industry. These glossaries are from established industry resources and [...]

An Introduction

Search Engine Marketing (SEM) is a discipline that is often shrouded in confusion as traditional marketers and business owners are overwhelmed by industry jargon, false promises, unrealistic expectations and disgraceful service experiences that serve only to stigmatise the SEM industry.
It appears that within the SEM industry there lingers a distinct lack of street cred.
In the [...]