Yahoo! Microsoft Alliance – What? How? When?

Last week I tuned in to a webcast entitled SMN Webcast June 24: Yahoo! Microsoft Alliance – What? How? When? in the hope of receiving some answers about the impending Yahoo! Microsoft PPC transition which is going to impact all search marketers in the near future.
The presented webcast itself had no real surprises, it [...]

Yahoo! and Microsoft Search Alliance: Preparing for the PPC Transition

In the last few weeks as more information has started to trickle its way from Yahoo! and Microsoft about the search alliance, I have started to share some information on this blog to facilitate this knowledge transfer. Ultimately every single advertiser who is managing a PPC account on both Yahoo! and Microsoft should be aware [...]

Getting the Yahoo! and Microsoft Search Alliance

Recently, I wrote about one of the main impacts of the Yahoo! and Microsoft Search Alliance being the transition of Yahoo! Search to the Microsoft adCenter platform. For search marketers this is a fairly significant consequence of the Search Alliance, but for the searcher, the changes will not be as drastic.
So is anything going to [...]

Yahoo & Bing Merger – The Pain Awaits

In mid-2009, the Yahoo-Bing merger became final and a wave of speculation hit the market about what it meant for the search industry, searcher experience, market competition, SEO & PPC implications etc.
We are now in Q2 of 2010 and the hype has died down, people got used to the merger and the key focus [...]