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	<title>SEM Street Cred &#187; PPC Strategies</title>
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	<link>http://semstreetcred.com</link>
	<description>An Objective Perspective</description>
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		<title>Conversions – a function of clicks or impressions?</title>
		<link>http://semstreetcred.com/2011/05/conversions-%e2%80%93-a-function-of-clicks-or-impressions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=conversions-%25e2%2580%2593-a-function-of-clicks-or-impressions</link>
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		<pubDate>Sun, 22 May 2011 01:09:34 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Client Strategies]]></category>
		<category><![CDATA[PPC Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1668</guid>
		<description><![CDATA[Projecting paid search performance or PPC conversions as a function of impressions is problematic because any performance estimation,  is ultimately a function of searcher behaviour. Definition of an impression, taken from Google AdWords: Each time someone searches on Google or &#8230; <a href="http://semstreetcred.com/2011/05/conversions-%e2%80%93-a-function-of-clicks-or-impressions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>PPC – It’s Relative</title>
		<link>http://semstreetcred.com/2011/02/ppc-%e2%80%93-it%e2%80%99s-relative/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ppc-%25e2%2580%2593-it%25e2%2580%2599s-relative</link>
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		<pubDate>Mon, 14 Feb 2011 19:33:15 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Strategies]]></category>

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		<description><![CDATA[It has been a while since I have tweeted, networked on LinkedIn, made updates on Facebook or, even, written a blog post. It is this last point that perturbs me most, because as I have said before, blogging every three &#8230; <a href="http://semstreetcred.com/2011/02/ppc-%e2%80%93-it%e2%80%99s-relative/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>My PPC Ad Position Has Moved, Again!</title>
		<link>http://semstreetcred.com/2009/08/my-ppc-ad-position-has-moved-again/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=my-ppc-ad-position-has-moved-again</link>
		<comments>http://semstreetcred.com/2009/08/my-ppc-ad-position-has-moved-again/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 01:42:56 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=839</guid>
		<description><![CDATA[There’s a great deal of advice out there about selecting the right SEM agency so that your business reaps a positive return from the online marketing, but what about the SEM agency getting the perfect client? As difficult as it &#8230; <a href="http://semstreetcred.com/2009/08/my-ppc-ad-position-has-moved-again/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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