Paid Search Receiving its Due? – Part II

In Part I, we looked at two ways in which paid search may not be receiving its full credit – when lifetime customer value is not measured properly and when online sales tracking is not properly implemented in order to capture all PPC driven clicks.
In Part II, the focus becomes more complex because we dive [...]

Paid Search Receiving its Due? – Part I

Gone are the days when PPC was new, sexy and could do no wrong – in the wake of a crippling recession that continues to hold us in its grip in 2010, even online marketing programs are under greater scrutiny.
Clients are asking more tricky questions about their paid search programs in order to evaluate their [...]

What’s the Point of PPC?

Perhaps shocking but true, is the fact that there are still brand / lead generation / marketing managers out there who have allocated a marketing budget to PPC spend, but they do not quite grasp its purpose. What seems to happen is that upper management has experience with the PPC medium and they understand the [...]

PPC Branded Sales Down?

PPC driven year-over-year branded sales are down – so the first natural recourse is to find someone to blame. Logical deduction would have it that it is the fault of whoever is managing the PPC campaign, because surely, if the PPC campaign was driving strong branded sales last year, well then, what has changed [...]

My PPC Ad Position Has Moved, Again!

There’s a great deal of advice out there about selecting the right SEM agency so that your business reaps a positive return from the online marketing, but what about the SEM agency getting the perfect client?
As difficult as it can be for clients to work with agencies, there is a plethora of clients that give [...]