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	<title>SEM Street Cred &#187; Client Strategies</title>
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	<link>http://semstreetcred.com</link>
	<description>An Objective Perspective</description>
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		<title>Conversions – a function of clicks or impressions?</title>
		<link>http://semstreetcred.com/2011/05/conversions-%e2%80%93-a-function-of-clicks-or-impressions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=conversions-%25e2%2580%2593-a-function-of-clicks-or-impressions</link>
		<comments>http://semstreetcred.com/2011/05/conversions-%e2%80%93-a-function-of-clicks-or-impressions/#comments</comments>
		<pubDate>Sun, 22 May 2011 01:09:34 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Client Strategies]]></category>
		<category><![CDATA[PPC Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1668</guid>
		<description><![CDATA[Projecting paid search performance or PPC conversions as a function of impressions is problematic because any performance estimation,  is ultimately a function of searcher behaviour. Definition of an impression, taken from Google AdWords: Each time someone searches on Google or &#8230; <a href="http://semstreetcred.com/2011/05/conversions-%e2%80%93-a-function-of-clicks-or-impressions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are you too nice…to your clients?</title>
		<link>http://semstreetcred.com/2010/09/are-you-too-nice%e2%80%a6to-your-clients/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-too-nice%25e2%2580%25a6to-your-clients</link>
		<comments>http://semstreetcred.com/2010/09/are-you-too-nice%e2%80%a6to-your-clients/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 14:35:57 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[Client Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1614</guid>
		<description><![CDATA[-       Do you find yourself saying yes to every client request? -       Has your project fallen out of scope? -       Is your client in the driver’s seat of the project? -       Have you outlined project limitations, or is everything fair &#8230; <a href="http://semstreetcred.com/2010/09/are-you-too-nice%e2%80%a6to-your-clients/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Selling C-level Executives on Search</title>
		<link>http://semstreetcred.com/2010/09/selling-c-level-executives-on-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=selling-c-level-executives-on-search</link>
		<comments>http://semstreetcred.com/2010/09/selling-c-level-executives-on-search/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 14:37:55 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Client Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1610</guid>
		<description><![CDATA[Marketing managers who are responsible for a company’s online strategy continue to face vast challenges in receiving support from the executive team. Having to work much harder for fewer available dollars than their traditional offline marketing counterparts, for many managers &#8230; <a href="http://semstreetcred.com/2010/09/selling-c-level-executives-on-search/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Your PPC Client Resisting Change?</title>
		<link>http://semstreetcred.com/2010/03/your-ppc-client-against-change/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-ppc-client-against-change</link>
		<comments>http://semstreetcred.com/2010/03/your-ppc-client-against-change/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 03:05:27 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Client Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1373</guid>
		<description><![CDATA[It appears that there are still a number of people out there who implement a paid search campaign in AdWords and then once it is operating at an acceptable level proceed to switch their minds off and forget about it. &#8230; <a href="http://semstreetcred.com/2010/03/your-ppc-client-against-change/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rushing into Paid Search</title>
		<link>http://semstreetcred.com/2010/03/rushing-into-paid-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rushing-into-paid-search</link>
		<comments>http://semstreetcred.com/2010/03/rushing-into-paid-search/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 07:07:44 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Client Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1362</guid>
		<description><![CDATA[Sometimes clients launch into paid search advertising, leaving the decision making to the agency without fully understanding the strategy being implemented. They nod, agree and seem to ‘get it’ so you proceed with the project, implementing structures that have been &#8230; <a href="http://semstreetcred.com/2010/03/rushing-into-paid-search/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What&#8217;s the Point of PPC?</title>
		<link>http://semstreetcred.com/2010/01/whats-the-point-of-ppc/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whats-the-point-of-ppc</link>
		<comments>http://semstreetcred.com/2010/01/whats-the-point-of-ppc/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:54:23 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Client Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1246</guid>
		<description><![CDATA[Perhaps shocking but true, is the fact that there are still brand / lead generation / marketing managers out there who have allocated a marketing budget to PPC spend, but they do not quite grasp its purpose. What seems to &#8230; <a href="http://semstreetcred.com/2010/01/whats-the-point-of-ppc/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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