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	<title>SEM Street Cred &#187; Attribution</title>
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	<description>An Objective Perspective</description>
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		<title>Paid Search Receiving its Due? – Part II</title>
		<link>http://semstreetcred.com/2010/02/paid-search-receiving-its-due-%e2%80%93-part-ii/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=paid-search-receiving-its-due-%25e2%2580%2593-part-ii</link>
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		<pubDate>Wed, 10 Feb 2010 03:01:18 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Attribution]]></category>

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		<description><![CDATA[In Part I, we looked at two ways in which paid search may not be receiving its full credit – when lifetime customer value is not measured properly and when online sales tracking is not properly implemented in order to &#8230; <a href="http://semstreetcred.com/2010/02/paid-search-receiving-its-due-%e2%80%93-part-ii/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Paid Search Receiving its Due? – Part I</title>
		<link>http://semstreetcred.com/2010/02/paid-search-receiving-its-due-%e2%80%93-part-i/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=paid-search-receiving-its-due-%25e2%2580%2593-part-i</link>
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		<pubDate>Wed, 03 Feb 2010 19:50:22 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Attribution]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1264</guid>
		<description><![CDATA[Gone are the days when PPC was new, sexy and could do no wrong – in the wake of a crippling recession that continues to hold us in its grip in 2010, even online marketing programs are under greater scrutiny. &#8230; <a href="http://semstreetcred.com/2010/02/paid-search-receiving-its-due-%e2%80%93-part-i/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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