Paid Search Receiving its Due? – Part II

In Part I, we looked at two ways in which paid search may not be receiving its full credit – when lifetime customer value is not measured properly and when online sales tracking is not properly implemented in order to capture all PPC driven clicks.
In Part II, the focus becomes more complex because we dive [...]

Paid Search Receiving its Due? – Part I

Gone are the days when PPC was new, sexy and could do no wrong – in the wake of a crippling recession that continues to hold us in its grip in 2010, even online marketing programs are under greater scrutiny.
Clients are asking more tricky questions about their paid search programs in order to evaluate their [...]