http://semstreetcred.com An Objective Perspective Tue, 02 Mar 2010 15:48:32 +0000 http://backend.userland.com/rss092 en Part I introduced the notion that SEM teams do not always speak the same language and in fact sometimes operate in silos more than they work as a team. In Part II we  focus on 4 more ways in which a search marketing team can become more unified. There are ... http://semstreetcred.com/2010/03/7-ways-to-build-an-integrated-search-marketing-team-%e2%80%93-part-ii/ The search marketing industry itself is still very young, with ‘veterans’ having 10 – 15 years of experience the timeline of the SEM world closely mimics that of search engine creation, growth and expansion. Up to a few years ago, two years of experience in the SEM industry was ... http://semstreetcred.com/2010/02/7-ways-to-build-an-integrated-search-marketing-team-%e2%80%93-part-i/ As a search marketing agency develops its positioning in the market, whether it is to serve a particular business niche; work with small to medium sized businesses or as a market leader, developing enterprise level solutions for multinationals; it is important to set and maintain a service benchmark by which ... http://semstreetcred.com/2010/02/does-your-search-marketing-team-set-the-gold-standard/ In Part I, we looked at two ways in which paid search may not be receiving its full credit – when lifetime customer value is not measured properly and when online sales tracking is not properly implemented in order to capture all PPC driven clicks. In Part II, the focus becomes ... http://semstreetcred.com/2010/02/paid-search-receiving-its-due-%e2%80%93-part-ii/ Gone are the days when PPC was new, sexy and could do no wrong – in the wake of a crippling recession that continues to hold us in its grip in 2010, even online marketing programs are under greater scrutiny. Clients are asking more tricky questions about their paid search programs ... http://semstreetcred.com/2010/02/paid-search-receiving-its-due-%e2%80%93-part-i/ Google has a “new approach to China” as David Drummond, the company’s chief legal officer put it on January 12 on Google’s official blog. The post quite directly points a finger at China as the source of a “highly sophisticated and targeted attack on our corporate infrastructure originating from China”. ... http://semstreetcred.com/2010/01/google-0-vs-china-1/ Perhaps shocking but true, is the fact that there are still brand / lead generation / marketing managers out there who have allocated a marketing budget to PPC spend, but they do not quite grasp its purpose. What seems to happen is that upper management has experience with the PPC ... http://semstreetcred.com/2010/01/whats-the-point-of-ppc/ Our lives are now deeply entrenched in the online world, with the proliferation of smart phones, laptops and Wi-Fi access at our fingertips it is nowadays rare not to be connected. These days, the irony is that if you want to escape from all this connectivity you actually have to ... http://semstreetcred.com/2010/01/narcissism-reigns-in-2009/ Did you know that within the search marketing industry, there exists a professional non-profit organization built to provide a foundation for industry growth through fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing? No? Well, there is: SEMPO – ... http://semstreetcred.com/2009/10/sempo-%e2%80%93-from-greatness-to-mediocrity/ PPC driven year-over-year branded sales are down – so the first natural recourse is to find someone to blame. Logical deduction would have it that it is the fault of whoever is managing the PPC campaign, because surely, if the PPC campaign was driving strong branded sales last year, ... http://semstreetcred.com/2009/10/ppc-branded-sales-down/