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	<title>SEM Street Cred</title>
	<link>http://semstreetcred.com</link>
	<description>An Objective Perspective</description>
	<lastBuildDate>Fri, 09 Jul 2010 03:05:21 +0000</lastBuildDate>
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		<title>The &#8216;Google Customer Service&#8217; Oxymoron</title>
		<description><![CDATA[A recent experience with a Google customer service rep left me appalled at the shockingly poor customer service.  Google is not known for its customer service finesse – the number of complaints online abound. The other major search engines do not set much of a standard to overcome and with Google’s virtual monopoly on online [...]]]></description>
		<link>http://semstreetcred.com/2010/07/the-google-customer-service-oxymoron/</link>
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		<title>Yahoo! Microsoft Alliance &#8211; What? How? When?</title>
		<description><![CDATA[ 
Last week I tuned in to a webcast entitled SMN Webcast June 24: Yahoo! Microsoft Alliance &#8211; What? How? When? in the hope of receiving some answers about the impending Yahoo! Microsoft PPC transition which is going to impact all search marketers in the near future.
The presented webcast itself had no real surprises, it [...]]]></description>
		<link>http://semstreetcred.com/2010/06/yahoo-microsoft-alliance-what-how-when/</link>
			</item>
	<item>
		<title>Reflecting on SMX Advanced</title>
		<description><![CDATA[I attended SMX Advanced 2010 in Seattle last week, it was my first time at the conference and I wanted to put my cards on the table, highlighting what I liked about the conference and what I thought could be improved.
What I Liked 
Birds of a Feather Topic Lunch Tables &#8211; The opportunities to network [...]]]></description>
		<link>http://semstreetcred.com/2010/06/reflecting-on-smx-advanced/</link>
			</item>
	<item>
		<title>Reap What You Sow: SMX Advanced</title>
		<description><![CDATA[I think I should say it now, so that no one is surprised later when they do not see me live blogging or Twittering about SMX Advanced… my laptop is more like a desktop, making it cumbersome to carry and use at a search marketing conference. And no, I do not currently own an Apple [...]]]></description>
		<link>http://semstreetcred.com/2010/06/reap-what-you-sow-smx-advanced/</link>
			</item>
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		<title>Getting Excited about SMX Advanced Seattle 2010</title>
		<description><![CDATA[According to some SMX Advanced conference regulars, this is the conference to attend in North America. They say, if there’s one to check out, it’s this one. The appeal lies in a smaller venue that limits numbers and allows for more intimate networking to higher level topics that excite industry professionals rather than putting them [...]]]></description>
		<link>http://semstreetcred.com/2010/06/getting-excited-about-smx-advanced-seattle-2010/</link>
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		<title>Yahoo! and Microsoft Search Alliance: Preparing for the PPC Transition</title>
		<description><![CDATA[In the last few weeks as more information has started to trickle its way from Yahoo! and Microsoft about the search alliance, I have started to share some information on this blog to facilitate this knowledge transfer. Ultimately every single advertiser who is managing a PPC account on both Yahoo! and Microsoft should be aware [...]]]></description>
		<link>http://semstreetcred.com/2010/05/yahoo-and-microsoft-search-alliance-preparing-for-the-ppc-transition/</link>
			</item>
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		<title>SEMPO Needs to Get Sexy</title>
		<description><![CDATA[When I started in the search engine marketing game I put SEMPO on a pedestal because some of the industry’s greats were behind the organisation, from Kevin Lee to Bruce Clay and Gord Hotchkiss, to name a few. To young search marketers these are the rock stars of the industry, they were there in the [...]]]></description>
		<link>http://semstreetcred.com/2010/05/sempo-needs-to-get-sexy/</link>
			</item>
	<item>
		<title>Getting the Yahoo! and Microsoft Search Alliance</title>
		<description><![CDATA[Recently, I wrote about one of the main impacts of the Yahoo! and Microsoft Search Alliance being the transition of Yahoo! Search to the Microsoft adCenter platform. For search marketers this is a fairly significant consequence of the Search Alliance, but for the searcher, the changes will not be as drastic.
So is anything going to [...]]]></description>
		<link>http://semstreetcred.com/2010/05/getting-the-yahoo-and-microsoft-search-alliance/</link>
			</item>
	<item>
		<title>Yahoo &amp; Bing Merger – The Pain Awaits</title>
		<description><![CDATA[ 

In mid-2009, the Yahoo-Bing merger became final and a wave of speculation hit the market about what it meant for the search industry, searcher experience, market competition, SEO &#38; PPC implications etc.
We are now in Q2 of 2010 and the hype has died down, people got used to the merger and the key focus [...]]]></description>
		<link>http://semstreetcred.com/2010/04/yahoo-bing-merger-%e2%80%93-the-pain-awaits/</link>
			</item>
	<item>
		<title>Ad Sitelinks – Better for You or Google?</title>
		<description><![CDATA[In late 2009, AdWords launched a new feature designed to ‘increase choice and relevancy in search ads’ by allowing you to provide additional links to deep content on your website.
If you are not yet familiar with sitelinks or you have seen it and wondered how to set up something similar in your AdWords campaign, the [...]]]></description>
		<link>http://semstreetcred.com/2010/04/ad-sitelinks-%e2%80%93-better-for-you-or-google/</link>
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