Narcissism Reigns in 2009

Our lives are now deeply entrenched in the online world, with the proliferation of smart phones, laptops and Wi-Fi access at our fingertips it is nowadays rare not to be connected. These days, the irony is that if you want to escape from all this connectivity you actually have to make a concerted effort to [...]

How Important is this ‘Twitter’?

Remember when all your friends were jumping on the Facebook bandwagon but you resolutely held your ground until the nagging became unbearable? With a sense of resignation and personal betrayal for losing the battle, you joined the hordes of millions and decided to “re-befriend” the long lost friends of school with whom you have had [...]

With Social Media The Truth Comes Out

It must be said that the travel and accommodation industry are probably looking at social media and thinking of their business counterparts: ‘You poor bastards, you never stood a chance!’ The truth of the matter is that TripAdvisor has been providing user generated travel reviews since 2000, making the travel industry veterans in the business [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 3

In a roundup of the 3-part blog series, below are the final points to consider when seeking to outsource your social media project.
8. Others cite this person’s / agency’s work
In the same way that citations in peer reviewed academic journals are used as a measure of credibility and expertise in the academic world, individuals or [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 2

This is the second part a 3-piece blog series that tackles the topic of outsourcing your social media efforts to an agency or social media consultant. To start at the beginning, jump to Part 1.

4. Are you paying the agency to learn on your buck?
The temptation to throw in another service offering when social [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 1

As social media sweeps over the world of Internet marketing and changes the way in which companies manage their brands, so enters a rising wave of social media ‘mavens’, ‘gurus’ and ‘evangelists’ to take your money… and hopefully in the process take your brand to the next level of online exposure.
Given you’ve made the business [...]