SEM Street Cred

An Objective Perspective

SEO Strategies That Will Burn You – Part 2

In Part 1 we discussed the redundancy of search engine submission and the risk of buying into guaranteed search engine optimization results. This week we are going to focus on a few other SEO strategy warning signs.
3. You’re going to do ALL THAT, for how much?
As the saying goes, if it sounds too good to [...]

SEO Strategies That Will Burn You – Part 1

There are many ways to skin the SEO cat, because there exist a significant number of factors that affect how the SEO strategy will be approached, they include:
•    Competitiveness of the industry in which the given business operates
•    Infrastructure on which the site is built, i.e.: dynamic database vs. static site
•    Trust and authority of [...]

SEO Reporting Warnings

Does your SEO agency provide you with quality reporting that assists you in understanding and measuring the success of your online projects?
Every SEO agency should have some type of client reporting, from the standard report that every single client receives, to the more advanced custom reporting to which bigger budget clients will have access.
Clients should [...]