How Accountable is Your SEO Agency?

Most SEO companies still talk about rankings as the first measure of SEO success, but is this really the best measure of their clients’ success?
Surely, clients would rather receive a monthly report that highlights the ROAS (Return on Advertising Spend) of the SEO investment, instead of a ranking report with arrows pointing out whether organic [...]

SEO Reporting Warnings

Does your SEO agency provide you with quality reporting that assists you in understanding and measuring the success of your online projects?
Every SEO agency should have some type of client reporting, from the standard report that every single client receives, to the more advanced custom reporting to which bigger budget clients will have access.
Clients should [...]