<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SEM Street Cred &#187; SEM Agency</title>
	<atom:link href="http://semstreetcred.com/category/sem-agency/feed/" rel="self" type="application/rss+xml" />
	<link>http://semstreetcred.com</link>
	<description>An Objective Perspective</description>
	<lastBuildDate>Thu, 02 Sep 2010 14:52:53 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>7 Ways to Build an Integrated Search Marketing Team – Part II</title>
		<link>http://semstreetcred.com/2010/03/7-ways-to-build-an-integrated-search-marketing-team-%e2%80%93-part-ii/</link>
		<comments>http://semstreetcred.com/2010/03/7-ways-to-build-an-integrated-search-marketing-team-%e2%80%93-part-ii/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 15:48:32 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[SEM Team]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1339</guid>
		<description><![CDATA[Part I introduced the notion that SEM teams do not always speak the same language and in fact sometimes operate in silos more than they work as a team. In Part II we  focus on 4 more ways in which a search marketing team can become more unified. There are no hard rules to achieve [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/03/7-ways-to-build-an-integrated-search-marketing-team-%e2%80%93-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Ways to Build an Integrated Search Marketing Team – Part I</title>
		<link>http://semstreetcred.com/2010/02/7-ways-to-build-an-integrated-search-marketing-team-%e2%80%93-part-i/</link>
		<comments>http://semstreetcred.com/2010/02/7-ways-to-build-an-integrated-search-marketing-team-%e2%80%93-part-i/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:44:59 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[SEM Team]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1325</guid>
		<description><![CDATA[ The search marketing industry itself is still very young, with ‘veterans’ having 10 – 15 years of experience the timeline of the SEM world closely mimics that of search engine creation, growth and expansion. Up to a few years ago, two years of experience in the SEM industry was regarded as significant while in [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/02/7-ways-to-build-an-integrated-search-marketing-team-%e2%80%93-part-i/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Does Your Search Marketing Team Set the Gold Standard?</title>
		<link>http://semstreetcred.com/2010/02/does-your-search-marketing-team-set-the-gold-standard/</link>
		<comments>http://semstreetcred.com/2010/02/does-your-search-marketing-team-set-the-gold-standard/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 15:51:43 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[SEM Team]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1317</guid>
		<description><![CDATA[As a search marketing agency develops its positioning in the market, whether it is to serve a particular business niche; work with small to medium sized businesses or as a market leader, developing enterprise level solutions for multinationals; it is important to set and maintain a service benchmark by which the agency can be measured.
Within [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/02/does-your-search-marketing-team-set-the-gold-standard/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SEM Agency Website Errors</title>
		<link>http://semstreetcred.com/2009/07/sem-agency-website-errors/</link>
		<comments>http://semstreetcred.com/2009/07/sem-agency-website-errors/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 13:14:24 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=774</guid>
		<description><![CDATA[
Perhaps businesses underestimate the effect that copywriting errors have on the credibility of their websites. Perhaps it is only a handful of people who are negatively affected and perturbed by these grammatical mishaps, but certainly, I for one can confidently say that these egregious blunders paint a lasting image of a business’ attention to the [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/07/sem-agency-website-errors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Staff Turnover Rate Harms Clients</title>
		<link>http://semstreetcred.com/2009/07/seo-staff-turnover-rate-harms-clients/</link>
		<comments>http://semstreetcred.com/2009/07/seo-staff-turnover-rate-harms-clients/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 19:17:55 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[SEM Team]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=704</guid>
		<description><![CDATA[‘How high is your SEO staff turnover rate?’ – It may not be something that everyone would think to ask a potential SEO firm, but perhaps it should be one of the first questions posed when commissioning SEO services.
If a company has a high turnover rate, this has serious implications for both the client as [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/07/seo-staff-turnover-rate-harms-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Questions to Ask Potential SEM Agencies</title>
		<link>http://semstreetcred.com/2009/04/questions-to-ask-potential-sem-agencies/</link>
		<comments>http://semstreetcred.com/2009/04/questions-to-ask-potential-sem-agencies/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 01:19:04 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[Vendor Selection]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=260</guid>
		<description><![CDATA[When selecting an SEM agency to commission, it is important to ask the right questions in the RFP (Request For Proposal) stage. With targeted questions, you should quickly be able to identify the agencies that know what they are talking about from the fly-by-nighters, trying to make a quick buck online.
A Few Pointers
#1. Budget - [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/04/questions-to-ask-potential-sem-agencies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moving Beyond the SERPs in Your Search</title>
		<link>http://semstreetcred.com/2009/04/moving-beyond-the-serps-in-your-search/</link>
		<comments>http://semstreetcred.com/2009/04/moving-beyond-the-serps-in-your-search/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 05:49:15 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[Vendor Selection]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=217</guid>
		<description><![CDATA[As an alternative to using the search engines, there are a number of independent resources that provide valuable insight into SEM agencies and where they fit into the market. When attempting to ascertain the credibility of a particular agency or searching for a firm that holds a certain market position, the following points assist in [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/04/moving-beyond-the-serps-in-your-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evaluating The Websites of Potential SEM Providers</title>
		<link>http://semstreetcred.com/2009/04/evaluating-the-websites-of-potential-sem-providers/</link>
		<comments>http://semstreetcred.com/2009/04/evaluating-the-websites-of-potential-sem-providers/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 05:27:14 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[Vendor Selection]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=183</guid>
		<description><![CDATA[Search Engine Marketing agencies offer a substantial number of articles and White Papers, which in great deal cover the many strategies and tactics to implement in order to reduce ‘bounce rate’; make your website ‘stickier’, and ensure your site meets the SEO checklist. Before selecting an SEM agency, check out their website and evaluate whether [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/04/evaluating-the-websites-of-potential-sem-providers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Searching Under a Number of Search Queries</title>
		<link>http://semstreetcred.com/2009/04/searching-under-a-number-of-search-queries/</link>
		<comments>http://semstreetcred.com/2009/04/searching-under-a-number-of-search-queries/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 03:52:53 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[Vendor Selection]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=94</guid>
		<description><![CDATA[When researching SEM providers, upon developing your selection criteria, the search can commence on the search engines. This is where the SEM competitive struggle takes place. The key is to research systematically without being overwhelmed by the volume of results.

 So, How Do You Search?
This requires some lateral thinking. Points to consider are as follows:
• [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/04/searching-under-a-number-of-search-queries/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Developing Your Selection Criteria</title>
		<link>http://semstreetcred.com/2009/03/developing-your-selection-criteria/</link>
		<comments>http://semstreetcred.com/2009/03/developing-your-selection-criteria/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 17:06:55 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[Vendor Selection]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=64</guid>
		<description><![CDATA[In a continuation of the topic &#8211; SEM Agency Selection Process &#8211; this is the first of five blog posts that detail a number of implementable steps to minimize risk when choosing an SEM firm.
Finding a fitting SEM agency is a complex recruitment process that requires you to identify your business goals and selection criteria, [...]]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/03/developing-your-selection-criteria/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
