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	<title>SEM Street Cred &#187; PPC</title>
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	<link>http://semstreetcred.com</link>
	<description>An Objective Perspective</description>
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		<title>Can Paid Search Alone Drive Sales-Ready Leads?</title>
		<link>http://semstreetcred.com/2011/07/can-paid-search-alone-drive-sales-ready-leads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-paid-search-alone-drive-sales-ready-leads</link>
		<comments>http://semstreetcred.com/2011/07/can-paid-search-alone-drive-sales-ready-leads/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 04:15:58 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1680</guid>
		<description><![CDATA[As an online marketing professional, even in 2011, I still get the sense that marketers of large organizations and business owners alike consider paid search to be the online panacea for lead generation.  It is the solution for all corporate &#8230; <a href="http://semstreetcred.com/2011/07/can-paid-search-alone-drive-sales-ready-leads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Conversions – a function of clicks or impressions?</title>
		<link>http://semstreetcred.com/2011/05/conversions-%e2%80%93-a-function-of-clicks-or-impressions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=conversions-%25e2%2580%2593-a-function-of-clicks-or-impressions</link>
		<comments>http://semstreetcred.com/2011/05/conversions-%e2%80%93-a-function-of-clicks-or-impressions/#comments</comments>
		<pubDate>Sun, 22 May 2011 01:09:34 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Client Strategies]]></category>
		<category><![CDATA[PPC Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1668</guid>
		<description><![CDATA[Projecting paid search performance or PPC conversions as a function of impressions is problematic because any performance estimation,  is ultimately a function of searcher behaviour. Definition of an impression, taken from Google AdWords: Each time someone searches on Google or &#8230; <a href="http://semstreetcred.com/2011/05/conversions-%e2%80%93-a-function-of-clicks-or-impressions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2011/05/conversions-%e2%80%93-a-function-of-clicks-or-impressions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC – It’s Relative</title>
		<link>http://semstreetcred.com/2011/02/ppc-%e2%80%93-it%e2%80%99s-relative/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ppc-%25e2%2580%2593-it%25e2%2580%2599s-relative</link>
		<comments>http://semstreetcred.com/2011/02/ppc-%e2%80%93-it%e2%80%99s-relative/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 19:33:15 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1650</guid>
		<description><![CDATA[It has been a while since I have tweeted, networked on LinkedIn, made updates on Facebook or, even, written a blog post. It is this last point that perturbs me most, because as I have said before, blogging every three &#8230; <a href="http://semstreetcred.com/2011/02/ppc-%e2%80%93-it%e2%80%99s-relative/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2011/02/ppc-%e2%80%93-it%e2%80%99s-relative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google’s New Third Party Reporting Requirements</title>
		<link>http://semstreetcred.com/2010/09/google%e2%80%99s-new-third-party-reporting-requirements/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google%25e2%2580%2599s-new-third-party-reporting-requirements</link>
		<comments>http://semstreetcred.com/2010/09/google%e2%80%99s-new-third-party-reporting-requirements/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:52:53 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1606</guid>
		<description><![CDATA[As a small business, if you are spending advertising dollars online and paying an agency or some other third party provider to manage this service for you, it is only a reasonable assumption that you would know what you are &#8230; <a href="http://semstreetcred.com/2010/09/google%e2%80%99s-new-third-party-reporting-requirements/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/09/google%e2%80%99s-new-third-party-reporting-requirements/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yahoo! and Microsoft Search Alliance: Preparing for the PPC Transition</title>
		<link>http://semstreetcred.com/2010/05/yahoo-and-microsoft-search-alliance-preparing-for-the-ppc-transition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yahoo-and-microsoft-search-alliance-preparing-for-the-ppc-transition</link>
		<comments>http://semstreetcred.com/2010/05/yahoo-and-microsoft-search-alliance-preparing-for-the-ppc-transition/#comments</comments>
		<pubDate>Tue, 25 May 2010 14:25:06 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Alliance]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1517</guid>
		<description><![CDATA[In the last few weeks as more information has started to trickle its way from Yahoo! and Microsoft about the search alliance, I have started to share some information on this blog to facilitate this knowledge transfer. Ultimately every single &#8230; <a href="http://semstreetcred.com/2010/05/yahoo-and-microsoft-search-alliance-preparing-for-the-ppc-transition/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/05/yahoo-and-microsoft-search-alliance-preparing-for-the-ppc-transition/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Getting the Yahoo! and Microsoft Search Alliance</title>
		<link>http://semstreetcred.com/2010/05/getting-the-yahoo-and-microsoft-search-alliance/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=getting-the-yahoo-and-microsoft-search-alliance</link>
		<comments>http://semstreetcred.com/2010/05/getting-the-yahoo-and-microsoft-search-alliance/#comments</comments>
		<pubDate>Fri, 07 May 2010 05:05:16 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Alliance]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1502</guid>
		<description><![CDATA[Recently, I wrote about one of the main impacts of the Yahoo! and Microsoft Search Alliance being the transition of Yahoo! Search to the Microsoft adCenter platform. For search marketers this is a fairly significant consequence of the Search Alliance, &#8230; <a href="http://semstreetcred.com/2010/05/getting-the-yahoo-and-microsoft-search-alliance/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/05/getting-the-yahoo-and-microsoft-search-alliance/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Yahoo &amp; Bing Merger – The Pain Awaits</title>
		<link>http://semstreetcred.com/2010/04/yahoo-bing-merger-%e2%80%93-the-pain-awaits/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yahoo-bing-merger-%25e2%2580%2593-the-pain-awaits</link>
		<comments>http://semstreetcred.com/2010/04/yahoo-bing-merger-%e2%80%93-the-pain-awaits/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 06:56:43 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Alliance]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1428</guid>
		<description><![CDATA[In mid-2009, the Yahoo-Bing merger became final and a wave of speculation hit the market about what it meant for the search industry, searcher experience, market competition, SEO &#38; PPC implications etc. We are now in Q2 of 2010 and &#8230; <a href="http://semstreetcred.com/2010/04/yahoo-bing-merger-%e2%80%93-the-pain-awaits/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/04/yahoo-bing-merger-%e2%80%93-the-pain-awaits/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Ad Sitelinks – Better for You or Google?</title>
		<link>http://semstreetcred.com/2010/04/ad-sitelinks-%e2%80%93-better-for-you-or-google/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ad-sitelinks-%25e2%2580%2593-better-for-you-or-google</link>
		<comments>http://semstreetcred.com/2010/04/ad-sitelinks-%e2%80%93-better-for-you-or-google/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 02:21:49 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1380</guid>
		<description><![CDATA[In late 2009, AdWords launched a new feature designed to ‘increase choice and relevancy in search ads’ by allowing you to provide additional links to deep content on your website. If you are not yet familiar with sitelinks or you &#8230; <a href="http://semstreetcred.com/2010/04/ad-sitelinks-%e2%80%93-better-for-you-or-google/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/04/ad-sitelinks-%e2%80%93-better-for-you-or-google/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Your PPC Client Resisting Change?</title>
		<link>http://semstreetcred.com/2010/03/your-ppc-client-against-change/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-ppc-client-against-change</link>
		<comments>http://semstreetcred.com/2010/03/your-ppc-client-against-change/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 03:05:27 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Client Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1373</guid>
		<description><![CDATA[It appears that there are still a number of people out there who implement a paid search campaign in AdWords and then once it is operating at an acceptable level proceed to switch their minds off and forget about it. &#8230; <a href="http://semstreetcred.com/2010/03/your-ppc-client-against-change/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/03/your-ppc-client-against-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rushing into Paid Search</title>
		<link>http://semstreetcred.com/2010/03/rushing-into-paid-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rushing-into-paid-search</link>
		<comments>http://semstreetcred.com/2010/03/rushing-into-paid-search/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 07:07:44 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Client Strategies]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1362</guid>
		<description><![CDATA[Sometimes clients launch into paid search advertising, leaving the decision making to the agency without fully understanding the strategy being implemented. They nod, agree and seem to ‘get it’ so you proceed with the project, implementing structures that have been &#8230; <a href="http://semstreetcred.com/2010/03/rushing-into-paid-search/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/03/rushing-into-paid-search/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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