<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SEM Street Cred &#187; Industry Standards</title>
	<atom:link href="http://semstreetcred.com/category/industry-standards/feed/" rel="self" type="application/rss+xml" />
	<link>http://semstreetcred.com</link>
	<description>An Objective Perspective</description>
	<lastBuildDate>Mon, 27 Feb 2012 23:24:32 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>SEMPO Institute Calls it Quits&#8230;A Week Ago</title>
		<link>http://semstreetcred.com/2012/02/sempo-institute-calls-it-quits-a-week-ago/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sempo-institute-calls-it-quits-a-week-ago</link>
		<comments>http://semstreetcred.com/2012/02/sempo-institute-calls-it-quits-a-week-ago/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 23:24:32 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEMPO]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1716</guid>
		<description><![CDATA[On February 21st, SEMPO announced in a quietly released press release that it would be closing the SEMPO Institute . The press release indicates that growth and change in the search industry have dictated a shift in SEMPO’s educational focus. &#8230; <a href="http://semstreetcred.com/2012/02/sempo-institute-calls-it-quits-a-week-ago/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2012/02/sempo-institute-calls-it-quits-a-week-ago/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A New SEMPO in 2011</title>
		<link>http://semstreetcred.com/2011/04/a-new-sempo-in-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-new-sempo-in-2011</link>
		<comments>http://semstreetcred.com/2011/04/a-new-sempo-in-2011/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 05:38:09 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEMPO]]></category>
		<category><![CDATA[SEO Standards]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1662</guid>
		<description><![CDATA[Can SEMPO be to Paid Search and SEO what WAA (Web Analytics Association) is to Analytics? Perhaps that is a loaded question but SEMPO is certainly trying! With a new website launched in 2011 and a reduced membership rate of &#8230; <a href="http://semstreetcred.com/2011/04/a-new-sempo-in-2011/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2011/04/a-new-sempo-in-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing: The Value Conundrum</title>
		<link>http://semstreetcred.com/2010/08/search-engine-marketing-the-value-conundrum/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-engine-marketing-the-value-conundrum</link>
		<comments>http://semstreetcred.com/2010/08/search-engine-marketing-the-value-conundrum/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 15:34:43 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1598</guid>
		<description><![CDATA[Attorneys are notorious for the high billable hourly rate charged to clients. A number of factors come into play to determine the exact rate, from the size of the firm, to experience, reputation and demand for the lawyer in question. &#8230; <a href="http://semstreetcred.com/2010/08/search-engine-marketing-the-value-conundrum/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/08/search-engine-marketing-the-value-conundrum/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The &#8216;Google Customer Service&#8217; Oxymoron</title>
		<link>http://semstreetcred.com/2010/07/the-google-customer-service-oxymoron/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-google-customer-service-oxymoron</link>
		<comments>http://semstreetcred.com/2010/07/the-google-customer-service-oxymoron/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 03:05:21 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1581</guid>
		<description><![CDATA[A recent experience with a Google customer service rep left me appalled at the shockingly poor customer service.  Google is not known for its customer service finesse – the number of complaints online abound. The other major search engines do &#8230; <a href="http://semstreetcred.com/2010/07/the-google-customer-service-oxymoron/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/07/the-google-customer-service-oxymoron/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>SEMPO Needs to Get Sexy</title>
		<link>http://semstreetcred.com/2010/05/sempo-needs-to-get-sexy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sempo-needs-to-get-sexy</link>
		<comments>http://semstreetcred.com/2010/05/sempo-needs-to-get-sexy/#comments</comments>
		<pubDate>Fri, 14 May 2010 04:30:30 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEMPO]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1513</guid>
		<description><![CDATA[When I started in the search engine marketing game I put SEMPO on a pedestal because some of the industry’s greats were behind the organisation, from Kevin Lee to Bruce Clay and Gord Hotchkiss, to name a few. To young &#8230; <a href="http://semstreetcred.com/2010/05/sempo-needs-to-get-sexy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/05/sempo-needs-to-get-sexy/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>SEMPO – From Greatness to Mediocrity?</title>
		<link>http://semstreetcred.com/2009/10/sempo-%e2%80%93-from-greatness-to-mediocrity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sempo-%25e2%2580%2593-from-greatness-to-mediocrity</link>
		<comments>http://semstreetcred.com/2009/10/sempo-%e2%80%93-from-greatness-to-mediocrity/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 18:19:42 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEMPO]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1211</guid>
		<description><![CDATA[Did you know that within the search marketing industry, there exists a professional non-profit organization built to provide a foundation for industry growth through fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search &#8230; <a href="http://semstreetcred.com/2009/10/sempo-%e2%80%93-from-greatness-to-mediocrity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/10/sempo-%e2%80%93-from-greatness-to-mediocrity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going Off Track, Hurts You &amp; Your Clients</title>
		<link>http://semstreetcred.com/2009/09/going-off-track-hurts-you-your-clients/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=going-off-track-hurts-you-your-clients</link>
		<comments>http://semstreetcred.com/2009/09/going-off-track-hurts-you-your-clients/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 14:57:29 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEM Team]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1139</guid>
		<description><![CDATA[Sitting at the first Manic Street Preachers concert in Vancouver in 10 years, I began musing about all the people who came to the show so many years on, to show their continuing support of the band. We waited in &#8230; <a href="http://semstreetcred.com/2009/09/going-off-track-hurts-you-your-clients/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/09/going-off-track-hurts-you-your-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oh, That&#8217;s Right, We Don&#8217;t Need SEO Standards</title>
		<link>http://semstreetcred.com/2009/08/oh-thats-right-we-dont-need-seo-standards/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=oh-thats-right-we-dont-need-seo-standards</link>
		<comments>http://semstreetcred.com/2009/08/oh-thats-right-we-dont-need-seo-standards/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 19:55:16 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEO Standards]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=897</guid>
		<description><![CDATA[What is SEO? “Suppose it&#8217;s got something to do with when doing a search, getting the most and best hits back, i.e. no crap.” “A practise that improves performance and relevance of result sets for search engines. Never heard of &#8230; <a href="http://semstreetcred.com/2009/08/oh-thats-right-we-dont-need-seo-standards/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/08/oh-thats-right-we-dont-need-seo-standards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Accountable is Your SEO Agency?</title>
		<link>http://semstreetcred.com/2009/07/how-accountable-is-your-seo-agency/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-accountable-is-your-seo-agency</link>
		<comments>http://semstreetcred.com/2009/07/how-accountable-is-your-seo-agency/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 23:24:32 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEO Standards]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=822</guid>
		<description><![CDATA[Most SEO companies still talk about rankings as the first measure of SEO success, but is this really the best measure of their clients’ success? Surely, clients would rather receive a monthly report that highlights the ROAS (Return on Advertising &#8230; <a href="http://semstreetcred.com/2009/07/how-accountable-is-your-seo-agency/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/07/how-accountable-is-your-seo-agency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guarantees in SEO &#8211; 100% Hocus Pocus?</title>
		<link>http://semstreetcred.com/2009/07/guarantees-in-seo-100-hocus-pocus/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=guarantees-in-seo-100-hocus-pocus</link>
		<comments>http://semstreetcred.com/2009/07/guarantees-in-seo-100-hocus-pocus/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 20:53:32 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[Industry Standards]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=652</guid>
		<description><![CDATA[An interesting commenter dialogue discussing ‘SEO guarantees’ took place on my Marketing Pilgrim guest post. An innocent comment supporting the article’s take on the vast array of grandiose guarantees and claims made in the SEO industry, led to a debate &#8230; <a href="http://semstreetcred.com/2009/07/guarantees-in-seo-100-hocus-pocus/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/07/guarantees-in-seo-100-hocus-pocus/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>

