<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SEM Street Cred &#187; General</title>
	<atom:link href="http://semstreetcred.com/category/general/feed/" rel="self" type="application/rss+xml" />
	<link>http://semstreetcred.com</link>
	<description>An Objective Perspective</description>
	<lastBuildDate>Fri, 26 Aug 2011 03:16:41 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Does Paid Search Need a Panda?</title>
		<link>http://semstreetcred.com/2011/08/does-paid-search-need-a-panda/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=does-paid-search-need-a-panda</link>
		<comments>http://semstreetcred.com/2011/08/does-paid-search-need-a-panda/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 03:13:26 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1690</guid>
		<description><![CDATA[In the first half of 2011, Google launched a substantial algorithm change known as ‘Farmer’ or ‘Panda’, aimed at identifying low-quality content and websites. In recent years, the ubiquity of content farms has grown. These are sites where the text &#8230; <a href="http://semstreetcred.com/2011/08/does-paid-search-need-a-panda/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2011/08/does-paid-search-need-a-panda/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google: Blind to Evil?</title>
		<link>http://semstreetcred.com/2010/10/google-blind-to-evil/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-blind-to-evil</link>
		<comments>http://semstreetcred.com/2010/10/google-blind-to-evil/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 23:21:18 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1619</guid>
		<description><![CDATA[When Google begins to make multiple changes to its web tools and interface simultaneously, frankly, it makes me nervous. There has been a wave of activity in the last few months that has culminated in a slew of changes, launched &#8230; <a href="http://semstreetcred.com/2010/10/google-blind-to-evil/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/10/google-blind-to-evil/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yahoo! Microsoft Alliance &#8211; What? How? When?</title>
		<link>http://semstreetcred.com/2010/06/yahoo-microsoft-alliance-what-how-when/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yahoo-microsoft-alliance-what-how-when</link>
		<comments>http://semstreetcred.com/2010/06/yahoo-microsoft-alliance-what-how-when/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:25:03 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search Alliance]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1552</guid>
		<description><![CDATA[Last week I tuned in to a webcast entitled SMN Webcast June 24: Yahoo! Microsoft Alliance &#8211; What? How? When? in the hope of receiving some answers about the impending Yahoo! Microsoft PPC transition which is going to impact all &#8230; <a href="http://semstreetcred.com/2010/06/yahoo-microsoft-alliance-what-how-when/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/06/yahoo-microsoft-alliance-what-how-when/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reflecting on SMX Advanced</title>
		<link>http://semstreetcred.com/2010/06/reflecting-on-smx-advanced/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=reflecting-on-smx-advanced</link>
		<comments>http://semstreetcred.com/2010/06/reflecting-on-smx-advanced/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 03:36:48 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Conferences]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1547</guid>
		<description><![CDATA[I attended SMX Advanced 2010 in Seattle last week, it was my first time at the conference and I wanted to put my cards on the table, highlighting what I liked about the conference and what I thought could be &#8230; <a href="http://semstreetcred.com/2010/06/reflecting-on-smx-advanced/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/06/reflecting-on-smx-advanced/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reap What You Sow: SMX Advanced</title>
		<link>http://semstreetcred.com/2010/06/reap-what-you-sow-smx-advanced/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=reap-what-you-sow-smx-advanced</link>
		<comments>http://semstreetcred.com/2010/06/reap-what-you-sow-smx-advanced/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 06:09:57 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Conferences]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1543</guid>
		<description><![CDATA[I think I should say it now, so that no one is surprised later when they do not see me live blogging or Twittering about SMX Advanced… my laptop is more like a desktop, making it cumbersome to carry and &#8230; <a href="http://semstreetcred.com/2010/06/reap-what-you-sow-smx-advanced/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/06/reap-what-you-sow-smx-advanced/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Excited about SMX Advanced Seattle 2010</title>
		<link>http://semstreetcred.com/2010/06/getting-excited-about-smx-advanced-seattle-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=getting-excited-about-smx-advanced-seattle-2010</link>
		<comments>http://semstreetcred.com/2010/06/getting-excited-about-smx-advanced-seattle-2010/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 04:52:40 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Conferences]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1530</guid>
		<description><![CDATA[According to some SMX Advanced conference regulars, this is the conference to attend in North America. They say, if there’s one to check out, it’s this one. The appeal lies in a smaller venue that limits numbers and allows for &#8230; <a href="http://semstreetcred.com/2010/06/getting-excited-about-smx-advanced-seattle-2010/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/06/getting-excited-about-smx-advanced-seattle-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google 0 vs. China 1</title>
		<link>http://semstreetcred.com/2010/01/google-0-vs-china-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-0-vs-china-1</link>
		<comments>http://semstreetcred.com/2010/01/google-0-vs-china-1/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 04:06:36 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1251</guid>
		<description><![CDATA[Google has a “new approach to China” as David Drummond, the company’s chief legal officer put it on January 12 on Google’s official blog. The post quite directly points a finger at China as the source of a “highly sophisticated &#8230; <a href="http://semstreetcred.com/2010/01/google-0-vs-china-1/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2010/01/google-0-vs-china-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Marketers &#8211; Too Generalist?</title>
		<link>http://semstreetcred.com/2009/10/search-marketers-too-generalist/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-marketers-too-generalist</link>
		<comments>http://semstreetcred.com/2009/10/search-marketers-too-generalist/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 19:10:23 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1166</guid>
		<description><![CDATA[In the last few years the online marketing field has grown to become more sophisticated, in line with the increasing demands of more knowledgeable clients and the constant evolution of the search industry. They say that the only constant in &#8230; <a href="http://semstreetcred.com/2009/10/search-marketers-too-generalist/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/10/search-marketers-too-generalist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking the Search Marketing Silo</title>
		<link>http://semstreetcred.com/2009/09/breaking-the-search-marketing-silo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=breaking-the-search-marketing-silo</link>
		<comments>http://semstreetcred.com/2009/09/breaking-the-search-marketing-silo/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 14:52:13 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=1091</guid>
		<description><![CDATA[In 1886 John Wanamaker coined the phrase that would define traditional marketing: &#8220;I know that 50% of my advertising is wasted&#8230; &#8230;I just don&#8217;t know which half!&#8221; Then in 2000, search marketing made its official debut with the launch of &#8230; <a href="http://semstreetcred.com/2009/09/breaking-the-search-marketing-silo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/09/breaking-the-search-marketing-silo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Divide: Sales vs. Web Team</title>
		<link>http://semstreetcred.com/2009/07/the-new-divide-sales-vs-web-team/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-new-divide-sales-vs-web-team</link>
		<comments>http://semstreetcred.com/2009/07/the-new-divide-sales-vs-web-team/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 18:02:32 +0000</pubDate>
		<dc:creator>Marta Turek</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[SEM Team]]></category>

		<guid isPermaLink="false">http://semstreetcred.com/?p=601</guid>
		<description><![CDATA[The historic clash between the sales and marketing departments has been well documented. There are proponents on both sides of the fence making their case for the paramount importance of their respective function. Many articles written on this topic try &#8230; <a href="http://semstreetcred.com/2009/07/the-new-divide-sales-vs-web-team/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://semstreetcred.com/2009/07/the-new-divide-sales-vs-web-team/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

