SEM Street Cred

An Objective Perspective

An Introduction

Search Engine Marketing (SEM) is a discipline that is often shrouded in confusion as traditional marketers and business owners are overwhelmed by industry jargon, false promises, unrealistic expectations and disgraceful service experiences that serve only to stigmatise the SEM industry.
It appears that within the SEM industry there lingers a distinct lack of street cred.
In the [...]