Can SEMPO be to Paid Search and SEO what WAA (Web Analytics Association) is to Analytics?
Perhaps that is a loaded question but SEMPO is certainly trying! With a new website launched in 2011 and a reduced membership rate of $125, SEMPO is taking strides to become more appealing to SEM practitioners.
The question that nags at me is whether today’s search marketers know what SEMPO is and if they do, do they consider it to be relevant in the search marketing industry?
I am a member of SEMPO and believe that the search marketing industry needs a strong leader, much like the role of the Web Analytics Association for analytics professionals. Whether SEMPO will be that leader is yet to be seen.
SEMPO lists a number of benefits of membership; here they are below. At the end of the day, any membership is as good as you make it by actively participating. If SEMPO can energize its existing community, make us, the current members, passionate advocates of SEMPO, that will be a massive stride in the right direction.
Expand Your Knowledge
- Receive 20 percent discounts to SEMPO Institute courses
- Participate in regular roundtables on emerging trends featuring industry leaders
- Access annual state of the market and Industry salary data research
- Access Resource Library (white papers, point of views)
- Participate in a vibrant, interactive online member community
Engage with Industry Leaders
- Attend SEMPO Members Only events at industry conferences
- Participate in committees
- Attend local Arizona events
- Participate in special interest groups
- Participate in vibrant, interactive online member community
- Network with peers on LinkedIn and Facebook
Maximize Your Career Growth
- Access salary and industry research data
- Post resume to the Career Center Marketplace
- Attend Careers in Search webinars
Grow Your Business
- Get noticed in the online Member Directory
- Participate in Speakers Bureau program
- Post open positions on the SEMPO Job Board
- Get leads through the Request Services program
Save Money
- Receive discounts to subscriptions, tools
- Receive 20-30 percent discounts to industry conferences and training programs
- Free membership in a SEMPO chapter
- Free registration at chapter events
