Getting Excited about SMX Advanced Seattle 2010

Posted on | June 2, 2010 | No Comments

SMX Advanced 2010 According to some SMX Advanced conference regulars, this is the conference to attend in North America. They say, if there’s one to check out, it’s this one. The appeal lies in a smaller venue that limits numbers and allows for more intimate networking to higher level topics that excite industry professionals rather than putting them to sleep in 101 type sessions. This conference has a reputation for impressing and creating a buzz, we’ll find out in a week whether it will deliver.

I look forward to hearing what Microsoft has to say about its search alliance with Yahoo in the keynote on Day 2, by Yusuf Mehdi, Senior Vice President, Online Audience Business.

On the flip side, I do ponder whether there is anything truly unique that can be shared about Quality Score. What is Quality Score Optimization For Pros? How many times can we hypothesize about Quality Score before reaching diminishing returns on the time invested in the exercise?

There are a number of exciting sessions that I look forward to attending, but almost more exciting than the sessions themselves, are the people who will be attending. There promises to be an impressive and sophisticated array of search marketing professionals, congregating under one roof from all over the world, multiple industries, agencies and in-house specialists alike. I look forward to meeting you there. Catch you in Seattle!