Comments on: Yahoo & Bing Merger – The Pain Awaits

By: Yahoo Traffic - Web Hosting India - Server Colocation - Dedicated Server Hosting - VPS Hosting

Thu, 06 Jan 2011 14:18:50 +0000

[...] A shock for Many!! I just want to share the below with you guys! Yahoo & Bing Merger ? The Pain Awaits | SEM Street Cred [...]

By: Eye on the Industry: Bing and Yahoo! Finally Join Forces

Eye on the Industry: Bing and Yahoo! Finally Join Forces — Thu, 19 Aug 2010 19:40:30 +0000

[...] of this merger are long standing and are well documented on the web, but now that the ink has officially dried, the time has come to [...]

By: Amy

Amy — Fri, 04 Jun 2010 14:57:30 +0000

Thanks Mark – that’s a fantastic idea. You’re right, there is a great deal of confusion out there about Yahoo from a consumer perspective.

By: Steve

Steve — Fri, 28 May 2010 11:17:18 +0000

Cenetergy, perhaps you would like to offer some further insight and reasoning to your comment? There must be some reason for which you do not agree?

By: Getting the Yahoo! and Microsoft Search Alliance | SEM Street Cred

Getting the Yahoo! and Microsoft Search Alliance | SEM Street Cred — Fri, 07 May 2010 05:09:48 +0000

[...] I wrote about one of the main impacts of the Yahoo! and Microsoft Search Alliance being the transition of Yahoo! Search to the Microsoft adCenter platform. For search marketers this [...]

By: Marta Turek

Marta Turek — Fri, 30 Apr 2010 06:01:12 +0000

Thanks Mark – that’s a fantastic idea. You’re right, there is a great deal of confusion out there about Yahoo from a consumer perspective.

By: Marta Turek

Marta Turek — Fri, 30 Apr 2010 05:59:59 +0000

John, thanks for your input!
Strictly speaking, Yahoo calls it a ‘search alliance’ or as they previously described it last year, a ‘major deal with Microsoft’.
Yes, it is true that Yahoo will at face value still exist, but the search results will be syndicated from Bing and Yahoo Search will be integrated into Microsoft adCenter, which means advertisers will not be able to actively manage a paid search campaign on Yahoo.
So even though some elements will appear to be the same, there is a very real merger which is occurring. We’ve not quite yet witnessed the full implications given it has not been rolled out completely.

By: Marta Turek

Marta Turek — Fri, 30 Apr 2010 05:50:46 +0000

Cenetergy, perhaps you would like to offer some further insight and reasoning to your comment? There must be some reason for which you do not agree?

By: Cenetergy

Cenetergy — Thu, 29 Apr 2010 22:41:47 +0000

Poorer User Interface…This sounds so untrue.

By: Mark

Mark — Thu, 29 Apr 2010 19:18:41 +0000

You should write a follow up on what the alliance means for the search consumer. While the advertiser will have to move their Yahoo campaigns to AdCenter, the consumer will still be able to search on Yahoo.

I think there’s a still a misconception out there that the ability to search on Yahoo is going away. The platform is going away for the advertiser but the ability to search on Yahoo for the consumer is not going away.