Your PPC Client Resisting Change?

It appears that there are still a number of people out there who implement a paid search campaign in AdWords and then once it is operating at an acceptable level proceed to switch their minds off and forget about it.
Once they have ascertained that the existing CTR is acceptable, CPC is not bad and conversion [...]

Rushing into Paid Search

Sometimes clients launch into paid search advertising, leaving the decision making to the agency without fully understanding the strategy being implemented. They nod, agree and seem to ‘get it’ so you proceed with the project, implementing structures that have been agreed upon, setting up the appropriate reporting to report on business goals and KPIs, which [...]

7 Ways to Build an Integrated Search Marketing Team – Part II

Part I introduced the notion that SEM teams do not always speak the same language and in fact sometimes operate in silos more than they work as a team. In Part II we focus on 4 more ways in which a search marketing team can become more unified. There are no hard rules to achieve [...]