7 Ways to Build an Integrated Search Marketing Team – Part I

The search marketing industry itself is still very young, with ‘veterans’ having 10 – 15 years of experience the timeline of the SEM world closely mimics that of search engine creation, growth and expansion. Up to a few years ago, two years of experience in the SEM industry was regarded as significant while in [...]

Does Your Search Marketing Team Set the Gold Standard?

As a search marketing agency develops its positioning in the market, whether it is to serve a particular business niche; work with small to medium sized businesses or as a market leader, developing enterprise level solutions for multinationals; it is important to set and maintain a service benchmark by which the agency can be measured.
Within [...]

Paid Search Receiving its Due? – Part II

In Part I, we looked at two ways in which paid search may not be receiving its full credit – when lifetime customer value is not measured properly and when online sales tracking is not properly implemented in order to capture all PPC driven clicks.
In Part II, the focus becomes more complex because we dive [...]

Paid Search Receiving its Due? – Part I

Gone are the days when PPC was new, sexy and could do no wrong – in the wake of a crippling recession that continues to hold us in its grip in 2010, even online marketing programs are under greater scrutiny.
Clients are asking more tricky questions about their paid search programs in order to evaluate their [...]