SEMPO – From Greatness to Mediocrity?

Did you know that within the search marketing industry, there exists a professional non-profit organization built to provide a foundation for industry growth through fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing?
No? Well, there is: SEMPO – Search Engine Marketing Professional Organization.
Maybe [...]

PPC Branded Sales Down?

PPC driven year-over-year branded sales are down – so the first natural recourse is to find someone to blame. Logical deduction would have it that it is the fault of whoever is managing the PPC campaign, because surely, if the PPC campaign was driving strong branded sales last year, well then, what has changed [...]

Search Marketers – Too Generalist?

In the last few years the online marketing field has grown to become more sophisticated, in line with the increasing demands of more knowledgeable clients and the constant evolution of the search industry. They say that the only constant in search is change’. They are right. A few years ago, it was more than feasible [...]