Going Off Track, Hurts You & Your Clients

Sitting at the first Manic Street Preachers concert in Vancouver in 10 years, I began musing about all the people who came to the show so many years on, to show their continuing support of the band. We waited in line for the doors to open, then we waited for another two hours until 10pm [...]

Breaking the Search Marketing Silo

In 1886 John Wanamaker coined the phrase that would define traditional marketing:

“I know that 50% of my advertising is wasted…
…I just don’t know which half!”
Then in 2000, search marketing made its official debut with the launch of Google AdWords. This redefined the marketing game, as Pay-per-Click (PPC) gave rise to a measurable form of consumer-initiated [...]

How Important is this ‘Twitter’?

Remember when all your friends were jumping on the Facebook bandwagon but you resolutely held your ground until the nagging became unbearable? With a sense of resignation and personal betrayal for losing the battle, you joined the hordes of millions and decided to “re-befriend” the long lost friends of school with whom you have had [...]