With Social Media The Truth Comes Out

It must be said that the travel and accommodation industry are probably looking at social media and thinking of their business counterparts: ‘You poor bastards, you never stood a chance!’ The truth of the matter is that TripAdvisor has been providing user generated travel reviews since 2000, making the travel industry veterans in the business [...]

Avoid Getting Fired on Facebook

Human resources experts and recruitment agencies have been handing out quality recruiting advice by the boatload, making it freely available online for many years now. We seem to take heed of this advice during the interview process and when in ‘job hunting’ mode, but as soon as we have secured a job, somehow we seem [...]

Oh, That’s Right, We Don’t Need SEO Standards

What is SEO?
“Suppose it’s got something to do with when doing a search, getting the most and best hits back, i.e. no crap.”
“A practise that improves performance and relevance of result sets for search engines. Never heard of it as a service.”
“No understanding at all…is it something that makes Google work better?”
“My guess is that [...]

My PPC Ad Position Has Moved, Again!

There’s a great deal of advice out there about selecting the right SEM agency so that your business reaps a positive return from the online marketing, but what about the SEM agency getting the perfect client?
As difficult as it can be for clients to work with agencies, there is a plethora of clients that give [...]