How Accountable is Your SEO Agency?

Most SEO companies still talk about rankings as the first measure of SEO success, but is this really the best measure of their clients’ success?
Surely, clients would rather receive a monthly report that highlights the ROAS (Return on Advertising Spend) of the SEO investment, instead of a ranking report with arrows pointing out whether organic [...]

SEM Agency Website Errors

Perhaps businesses underestimate the effect that copywriting errors have on the credibility of their websites. Perhaps it is only a handful of people who are negatively affected and perturbed by these grammatical mishaps, but certainly, I for one can confidently say that these egregious blunders paint a lasting image of a business’ attention to the [...]

SEO Staff Turnover Rate Harms Clients

‘How high is your SEO staff turnover rate?’ – It may not be something that everyone would think to ask a potential SEO firm, but perhaps it should be one of the first questions posed when commissioning SEO services.
If a company has a high turnover rate, this has serious implications for both the client as [...]

Guarantees in SEO – 100% Hocus Pocus?

An interesting commenter dialogue discussing ‘SEO guarantees’ took place on my Marketing Pilgrim guest post. An innocent comment supporting the article’s take on the vast array of grandiose guarantees and claims made in the SEO industry, led to a debate on ‘SEO ranking guarantees’ vs. guarantees based on ‘performance based pricing’.
There is a clear difference [...]

The New Divide: Sales vs. Web Team

The historic clash between the sales and marketing departments has been well documented. There are proponents on both sides of the fence making their case for the paramount importance of their respective function. Many articles written on this topic try to punch above their weight making grandiose statements such as ‘marketing leads, sales follows’, of [...]