SEO Strategies That Will Burn You – Part 2

In Part 1 we discussed the redundancy of search engine submission and the risk of buying into guaranteed search engine optimization results. This week we are going to focus on a few other SEO strategy warning signs.
3. You’re going to do ALL THAT, for how much?
As the saying goes, if it sounds too good to [...]

Talking Standards at SEM Scholarship Contest 2009

This year I have decided to add my voice to the writers who have come before me and put forward a piece in the SEM Scholarship contest which is now in its 4th year!
On Thursday, the first round of entries were posted so the excitement of the competition begins!
My piece, Oh, That’s Right, We Don’t [...]

SEO Strategies That Will Burn You – Part 1

There are many ways to skin the SEO cat, because there exist a significant number of factors that affect how the SEO strategy will be approached, they include:
•    Competitiveness of the industry in which the given business operates
•    Infrastructure on which the site is built, i.e.: dynamic database vs. static site
•    Trust and authority of [...]

SEO Reporting Warnings

Does your SEO agency provide you with quality reporting that assists you in understanding and measuring the success of your online projects?
Every SEO agency should have some type of client reporting, from the standard report that every single client receives, to the more advanced custom reporting to which bigger budget clients will have access.
Clients should [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 3

In a roundup of the 3-part blog series, below are the final points to consider when seeking to outsource your social media project.
8. Others cite this person’s / agency’s work
In the same way that citations in peer reviewed academic journals are used as a measure of credibility and expertise in the academic world, individuals or [...]