10 Comprehensive Tips to Evaluate Social Media Agencies – Part 2

This is the second part a 3-piece blog series that tackles the topic of outsourcing your social media efforts to an agency or social media consultant. To start at the beginning, jump to Part 1.

4. Are you paying the agency to learn on your buck?
The temptation to throw in another service offering when social [...]

10 Comprehensive Tips to Evaluate Social Media Agencies – Part 1

As social media sweeps over the world of Internet marketing and changes the way in which companies manage their brands, so enters a rising wave of social media ‘mavens’, ‘gurus’ and ‘evangelists’ to take your money… and hopefully in the process take your brand to the next level of online exposure.
Given you’ve made the business [...]

Putting the Leash on Social Media

A topic growing in controversy is that of how freely employees can express themselves on social media at the risk of losing their job or not being hired at all.
A Wall Street Journal Blog post reports that the majority of business executives believe that they have the right to know what their employees are doing [...]

Striking Out WITHOUT SEO Standards

A strong prospect calls your Search Engine Marketing agency and as a Business Development Executive, you take the call. The client asks you what the difference is between SEM and SEO. He also enquires what the most important on-page elements of an SEO campaign are. After you have answered, the prospect responds that of the [...]

Rational Expectations in the Search Industry

The theory of rational expectations is considered an economic school of thought; which is also regarded as a ubiquitous modelling technique that is used widely throughout economics and can be more broadly applied to other fields.
Rational expectations describe the many economic situations in which the outcome depends partly on what people expect to happen.
People abandon [...]

‘Putting Out’ to ‘Score’ on Social Media

A recent post on Mashable “Do you pass the social media recruitment test” attempts to develop a case for utilising a candidate’s social media footprint to determine their eligibility for the applied role.
The post asserts that if you do not have an expanded and publicly available ‘social media footprint’ you are at a serious disadvantage [...]