5 Quality SEO/SEM Glossaries

It is useful to have a few SEM glossary resources on hand, for those evasive jargon terms that search marketers gleefully utilise in their conversations, blogs and proposals.
The following glossaries cover a comprehensive list of SEO & SEM terms and jargon used in the online marketing industry. These glossaries are from established industry resources and [...]

Questions to Ask Potential SEM Agencies

When selecting an SEM agency to commission, it is important to ask the right questions in the RFP (Request For Proposal) stage. With targeted questions, you should quickly be able to identify the agencies that know what they are talking about from the fly-by-nighters, trying to make a quick buck online.
A Few Pointers
#1. Budget – [...]

Moving Beyond the SERPs in Your Search

As an alternative to using the search engines, there are a number of independent resources that provide valuable insight into SEM agencies and where they fit into the market. When attempting to ascertain the credibility of a particular agency or searching for a firm that holds a certain market position, the following points assist in [...]

Evaluating The Websites of Potential SEM Providers

Search Engine Marketing agencies offer a substantial number of articles and White Papers, which in great deal cover the many strategies and tactics to implement in order to reduce ‘bounce rate’; make your website ‘stickier’, and ensure your site meets the SEO checklist. Before selecting an SEM agency, check out their website and evaluate whether [...]

Searching Under a Number of Search Queries

When researching SEM providers, upon developing your selection criteria, the search can commence on the search engines. This is where the SEM competitive struggle takes place. The key is to research systematically without being overwhelmed by the volume of results.

So, How Do You Search?
This requires some lateral thinking. Points to consider are as follows:
• [...]