Developing Your Selection Criteria

In a continuation of the topic – SEM Agency Selection Process – this is the first of five blog posts that detail a number of implementable steps to minimize risk when choosing an SEM firm.
Finding a fitting SEM agency is a complex recruitment process that requires you to identify your business goals and selection criteria, [...]

SEM Agency Selection Process

The allocation of a budget to any project is a complex assignment that requires a critical assessment of the associated risks, costs and projected gains. As the economy continues to reel, budget appropriation for selected projects will receive deliberate scrutiny, risk aversion will be amplified and opportunity cost felt more brutally should the investment not [...]

An Introduction

Search Engine Marketing (SEM) is a discipline that is often shrouded in confusion as traditional marketers and business owners are overwhelmed by industry jargon, false promises, unrealistic expectations and disgraceful service experiences that serve only to stigmatise the SEM industry.
It appears that within the SEM industry there lingers a distinct lack of street cred.
In the [...]